Flowers Greenford Privacy Policy

Introduction

This Privacy Policy explains how Flowers Greenford collects, uses, and protects your personal data in compliance with the General Data Protection Regulation (GDPR). It applies to all customers ordering from Flowers Greenford from Greenford and its surrounding districts. Flowers Greenford is committed to ensuring your information is secure, transparent, and used only as necessary to provide excellent service.

What Personal Data We Collect

When you place an order with Flowers Greenford, we collect data necessary to fulfill your order and provide our services. The types of personal data we collect may include:

• Identity Information: Your full name
• Contact Information: Address for delivery, billing address (if different), and details of the recipient if you are sending flowers as a gift
• Contact details: Such as your phone number (if provided voluntarily) and other means of communication required to complete your order
• Order Details: Products ordered, order value, delivery date, and any message to accompany the order
• Payment Information: Payment method and relevant payment transaction information (note: We do not store card or payment details ourselves, as payments are processed through secure third-party payment providers)
• Communications: Your correspondence with Flowers Greenford, such as enquiries, feedback, or customer service interactions
• Technical Data: IP address, browser type, and usage data when you interact with our website (where applicable)

Lawful Basis For Processing Your Data

Under GDPR, we must have a lawful basis to collect and process your personal data. Flowers Greenford collects and uses your data primarily for the following lawful reasons:

• Contractual Necessity: Most personal data we collect is required to perform our contract with you, such as fulfilling your order, managing payments, and providing customer support.
• Legitimate Interests: Flowers Greenford may process your data to pursue our legitimate business interests, for example, quality assurance, improving services, or direct marketing (unless you opt out).
• Legal Obligations: We may retain and process some data to comply with legal obligations, such as tax and accounting regulations.
• Consent: Where required, we will request your explicit consent before processing certain categories of data, such as for direct marketing communications. You may withdraw consent at any time.

How We Use Your Information

We use your information with care and transparency. Your data is used for the following purposes:

• Processing and delivering your flower orders, including communicating delivery times or unforeseen delays
• Providing customer service and managing your queries or feedback
• Processing and managing payments securely
• Ensuring compliance with our legal and regulatory obligations
• Improving our products and services by reviewing customer feedback and usage patterns
• Sending transactional emails or communications directly related to your order
• If you have given consent, sending occasional marketing communications with offers, new products, or seasonal promotions

Retention of Personal Data

Flowers Greenford retains your personal data only as long as necessary to fulfill the purposes we collected it for, including for satisfying legal, accounting, or reporting requirements. Our retention practices are as follows:

• Order information is retained for up to seven years in line with tax and accounting regulations
• Contact and delivery details are kept for as long as necessary to fulfil your order or ongoing customer service requests
• Marketing preferences are retained until you update your preferences or withdraw consent
• Technical and usage data may be kept for up to two years to improve website functionality and ensure security

Once your data is no longer needed for these purposes, we securely delete or anonymise it.

Processors and Third Parties

To provide our services efficiently, Flowers Greenford may share your personal data with trusted third-party processors, such as:

• Payment service providers for secure processing of payments
• Couriers or delivery partners responsible for delivering your floral orders
• IT service providers assisting with website operations and secure data storage
• Professional advisors such as accountants for compliance with legal obligations

All third-party processors are required to adhere to strict confidentiality agreements and data protection obligations, and they may not use your personal data for any purpose other than to provide the contracted service to Flowers Greenford.

International Transfers

Your personal data is primarily processed and stored within the United Kingdom or the European Economic Area (EEA). In cases where we must transfer your data outside these jurisdictions (for example, using an IT provider with servers located abroad), we take extra steps to ensure appropriate safeguards are in place, such as using approved contractual clauses or ensuring providers are certified to an adequate privacy framework.

Your Rights Under GDPR

As a customer placing orders from Greenford and its surrounding areas, you have a range of rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Correct any inaccurate or incomplete data relating to you.
• Right to Erasure: In certain circumstances, request deletion of your data (the "right to be forgotten").
• Right to Restrict Processing: Ask us to limit the processing of your personal data where appropriate.
• Right to Data Portability: Obtain your personal data in a structured, commonly used, machine-readable format, or request we transfer it to another service provider.
• Right to Object: Object to our processing of your data for direct marketing at any time.
• Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details found on our website, and we will respond promptly in compliance with applicable laws. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your data correctly.

Policy Applicability and Updates

This Privacy Policy applies to all customers placing orders with Flowers Greenford from Greenford and the surrounding districts. We encourage you to review this policy regularly. Flowers Greenford may update it from time to time to reflect changes to our data practices or legal requirements. Significant updates will be clearly indicated on our website.

Contact and Queries

If you have any questions about this Privacy Policy, or about how we use your personal data, please refer to our website's contact page for information on how to get in touch with our data protection representative.